Resume

Senior Copywriter

• Lead copywriter for Modern Climate’s creative team

modernclimate.com

Senior Writer

• Senior copywriter for StoneArch, an ad agency focused on healthcare and wellness brands

stonearchcreative.com

Marketing Content Strategist

• Translate consumer data, leadership insights, and identified market trends into credible and compelling assets for marketing use

• Collaborate with clients, ecosystem partners, and internal SMEs to craft persuasive, pivotal stories aligning to brand objectives, business goals

• Plan, create, and distribute cross-channel content (blog, email blasts, drip campaigns, webinars, white papers, ebooks) for diverse audiences

• Identified, assessed engagement baselines and success metrics; collaborated with campaign associates to implement SEO and keyword best practices to attract users, increase brand awareness, and generate leads across multiple platforms

• Achieved organic increase in LinkedIn followers by 3,000+ and 4x blog subscription lift within one year

silverlinecrm.com

Senior Copywriter

• Supported product launches, campaigns, promotions, business activities for a national bank holding company with $22.1 billion+ in total assets

• Concepted Savings Quest and Ask Away campaigns featured in locations across seven states and 321 branches (print, digital, and social) 

• Collaborated with product owners, marketing leaders, and designers on internal, external initiatives; evolved copy to meet legal requirements while maintaining creative standards for brand identity

tcfbank.com

Communications Manager

• Established company-wide methodologies for efficient, accurate content creation with an emphasis on clarity, conciseness, and tone 

• Developed team of on-site and long-term contract employees; managed local editorial team to ensure on-time report delivery of 350+ external projects annually; led a remote creative team for website redesign 

• Trained new hires (75+) on brand standards, department templates, writing and design principles, and editorial processes 

• Crafted quarterly and annual company meetings, ghostwriting slides, notes, and recaps for live all-hands presentations 

Technical Editor

• Translated complex technical ideas into accessible, engaging explanations 

• Founded the editorial department and defined new report delivery process by identifying gaps in previous methodology 

• Created and maintained templates, style guides, and official documentation standards across 10 departments 

• Proofread, edited highly technical content from document creation to completion for 300+ client engagements within the Fortune 500, 50, & 5 

• Led writing development workshops for over 50 technical consultants 

Managing editor

• Oversaw the submission process, managed the blog and editorial calendar, prepped pieces for publishing; curated new talent 

Copywriter

• Authored product descriptions, press releases, and blog posts for eight unique websites — each with a specific audience and tone, updated content, photographed products, and edited website images 

Specialties

• Content creation, curation, and coordination 

• Turning technical concepts into actionable insights 

• Applying story to strategy

Technologies

• Mac/PC 

• Microsoft Office Suite w/ strong emphasis on Word 

• Adobe Creative Suite 

• Sprout Social 

• WordPress 

• Airtable 

• TweetDeck 

• Trello 

• Wrike 

• Salesforce 

Published Works

• MPLSzine, “Beauty is Only Temporary” 

• Firethorne 

• Heterodoxy 

• Twin Cities Runoff “On Fitness”

• The Tangential, assorted pieces 

• Paper Darts, “Culture: Brian Laidlaw and the Family Trade,” “On Pinterest”  

• The Useless Critic (now defunct)

• Contributing Editor to the Cybersecurity Style Guide 

Public speaking

I’ve appeared on stages for the following organizations: 

• BUILT BY GIRLS 

• Odd Salon, “ Who You Gonna Call? Catching up with London's Original Ghostbusters”

• CONvergence 

• ACES: The American Copy Editors Society 

Awards

2011 Lawrence Owen Prize for Non-Fiction

Courses

• Edward Tufte: Presenting Data and Information

• UC Berkeley: Effective Leadership and Management: Understanding and Influencing the Dynamics of Organizations

Education

Gustavus Adolphus College

B.A. English w/ writing emphasis